You’re Going on a Bear Hunt

April 14, 2013 in Active Rain, An Agent's Life, Front Page, Inspiration

Younger Self

 

Younger Self

 

I am a long-time player in the daily real estate game, but I try not to spend too much time looking in the rear-view mirror at the roads I’ve traveled. I’m simply too busy keeping my business in the lane(s) I’m cruising down at the moment. If I could have a conversation with my younger self it would go something like this:

Older Self: Hello Younger Self, (but not too young as I was already the mother of four when bitten by the real estate bug), let’s share a hot cup of tea and a long talk about this real estate career you’re about to embark upon.

A real estate career looks glamorous from the outside, especially if you live and work in a high-end location like we do.  In reality, it’s so much more than tooling around town and up and down Pacific Coast Highway in a luxury sedan. It can be uplifting; it can also bring you to your knees. Based on my experience, it is 5% glitz and glamour and 95% hard work.

Younger Self: I’m not afraid of hard work.

Older Self: That’s good, because there will be plenty of it required to succeed in this very competitive biz.

Younger Self: I’m pretty good at balancing life–four kids, big house, family, friends–(Older Self interrupts)

Older Self: Wonderful, because real estate is extremely tough to balance. It becomes more about a successful blending on most days. The hours you work will depend more on the day you’re having than the hands on the clock. Some days you leave early–some days you leave late. No two days will ever be the same. Each client and transaction will have their own unique dynamics, and their own energy. Your mission is to unravel the secret to finding your place in the mix in order to bring the transaction to a successful close.

Younger Self: Sounds intriguing. I’m not good with mundane routines anyway.

Older Self: Oh, you won’t be bored. You may be frustrated, challenged and stressed at times, but there will always be a huge element of the unknown. For some agents it is exciting and adventurous not to know when or where the next deal is coming from. For others it is an untenable situation and those agents leave the business in droves. They can’t get out fast enough. It takes a great deal of intestinal fortitude, faith and belief in one’s self to suit up, show up and not give up day after day and year after year.

Younger Self: I think I’m well-prepared for this job. I’ve bought and sold several houses, I’m a former teacher and I look forward to educating consumers rather than be a pushy real estate salesperson.

Older Self: There is no way to prepare for this job, yet everything you’ve ever done will add to your expertise. Those years writing for your high school newspaper will make ad copy easier to write and blogging will be a breeze after all those novels your wrote and never published.

Younger Self: Blogging?

Older Self: No time to explain, you’ll find out if you don’t quit.

Younger Self: I’m not a quitter.

Older Self: Good, because there will times when you question your decision.

Now back to things you’ve done and thought you’d never do again. Yearbook staff, modeling and making commercials? Those past experiences easily translate over to ad layout, and yes, you will be posting videos on Youtube–(Younger Self interrupts)

Younger Self: You what?

Older Self: Never mind, you will find out. So remember your best side and get ready for your close up. Oh, remember that statistics class you took in college and wondered if and when you would ever use it? Wonder no more.

Younger Self: This is sounding harder than I thought. Maybe I’m not ready. Should I take some more classes? Maybe get my MBA in real estate?

Older Self: You can’t learn real estate in a classroom. it simply cannot be taught.  it’s learned in the trenches, in the field and at the feet of experience. You have to get out there and do it!  You have to want it, work hard and enjoy the journey.  Only then will it be worth it.

You’re in for a big adventure!

In closing, think back to your days as a young mother and elementary school teacher.  Kids greet each day with a sense of adventure and without fear.  That’s a winning approach for handling each day you spend in real estate.

Going On A Bear Hunt

Traditional, adapted by Michael Levine and Eric Litwin

We’re going on a bear hunt!

We’re gonna catch a big one.

What a beautiful day

I’m not scared.

Norma and Yvonne 2013

 

Older Self celebrating 21 years in real estate and a 21 year friendship.  We were newbie agents in 1992!

Sellers, This Is Your House Speaking to You

February 26, 2013 in An Agent's Life, Front Page, Inspiration, Lifestyle in Palos Verdes, Los Angeles Luxury Homes, Palos Verdes, Palos Verdes Estates, Palos Verdes Luxury Homes, Palos Verdes Peninsula, Palos Verdes View Homes, Rancho Palos Verdes, Seller Tip

blog window photo

 

We’ve had some good times together, but the time has come for us to go our separate ways.  You’ll be moving on and I’ll stay behind. Yes, it’s true, you have outgrown me.  Before you walk away, here are a few hints to make our parting filled with more sweet than sorrow:

 

1.  Garage sale, Goodwill or Simply Give Stuff Away:  I don’t want to look like I’m bursting the seams of every room, closet and drawer.  So please help me lighten the load, look sleeker and more spacious by keeping only what fits. Once that excess baggage is gone you’ll be surprised at how roomy I can still look.

2.  Cover the Walls (and scuff marks, crayon marks and fingerprints) with a Fresh Coat of Paint:    Paint is to walls as Botox is to wrinkles. There’s nothing like fresh paint for an instant lift. Dollar for dollar it is one of the best pre-sale investments you can make.  Go neutral but not boring.  Think taupe, vanilla or milky white shades of paint.  Every room does not have to be  stark white.  Show off my best architectural features with a shade lighter or darker in the same color family.  After the painting is finished scrub, polish and shine the rest of the house. You may be surprised to discover your old house can still turn more than a few heads.

3.  Now Don’t Get Emotional, You Want Someone Else to Fall in Love with Me:  I know I’m looking so good you are having second thoughts about leaving, but you know in your heart we are no longer right for each other.  I appreciate your help in making me as attractive as possible for my next owner, but I know it serves you well too.  Your extra efforts will put more cash in your pocket at the closing table.  A house with curb appeal and interior pzazz will often sell sooner, and for more money, than a neglected “as is” wallflower.  You did the right thing and can leave with your head held high, plus the extra cash will come in handy when it’s time to dress up your new place.

4.  Deferred Maintenance Will Get You One Way or Another:  Fix it now, or pay later either with a cash credit or repairs prior to the close of escrow.  My roof is patched and showing its age and yes, those leaky faucets are still dripping away.  I’ll show and sell so much better with those problems gone.

 Ok, I see that admiring look in your eyes, you’re pretty pleased with my results aren’t you?

Together we were quite a team, and moving forward will be so much easier with a little effort before the “For Sale” sign goes in the ground.  Let’s part on the best of terms.

Buyers on Fire While Sellers Sleep

February 26, 2013 in Front Page, Inspiration, Palos Verdes, Palos Verdes Estates, Palos Verdes Luxury Homes, Palos Verdes Peninsula, Palos Verdes View Homes, Rancho Palos Verdes, Real Estate News, Rolling Hills, Rolling Hills Estates, San Pedro, Seller Tip

Ignition of match, with smoke on black

 

I am one of several hundred real estate agents and brokers engaged in the art (or shall I say war) of selling real estate on the Palos Verdes Peninsula.  Add a thousand or so more South Bay and Beach Cities agents and we are all ready to write an offer with a tap on the iPad, seal it with an electronic signature and send it on its merry way to find its place amid a pile of similar offers on the same property.  Multiple offers are the norm, not the exception these days.

Yes, it’s a battle zone out there and both buyers and agents are bruised, battered and beleaguered by current market conditions.  Meanwhile, sellers are once again sleeping well while visions of new-found equity dance in their heads.  I’ve not yet heard Marie Antoinette’s famous line of, “Let them eat cake,” but there is certainly no rush to market to satiate the intense buyer hunger enveloping the nation.

Perhaps the buyer for your home is one of the buyers in my pack of prospective would-be Palos Verdes, or other cities, buyers if only they could find a home.  I’ll only mention those from my list that are so hot to buy the flame is visible in their eyes:

1)  Family of four living in temporary quarters and scanning new listings daily.  What their hearts desire:  4-bedrooms, pool and a yard for kids.  Area:  Palos Verdes

2)  Ocean view property with yard and remodeled for busy executive relocating to Palos Verdes.

3)  Beach cottage or townhouse in Manhattan Beach–former chef wants a great kitchen.

4)  Cash buyer wants ocean view in Rancho Palos Verdes or South Shores.

5)  South Bay income property wanted yesterday by several investors.

6)  Oceanfront property, or very close, with open floor plan.

I could go on, but if I have this many “hot” buyers, I’m certain most other active agents have an equal or greater number.  Last week Norma Toering & Team added four new qualified and ready to buy customers to our active list.  I only wish we had four new listings to show to each of them.

Sellers, maybe it’s time to wake up from the long rest the market took during the recession and open your front door to waiting buyers.  More than likely there are multiple buyers waiting to purchase your home too.

3 Secrets to Keeping Your Cool in a Crazy Market

February 14, 2013 in An Agent's Life, Beach Cities, Buyer Tip, Front Page, Inspiration, Palos Verdes, Palos Verdes Peninsula

Running in circles and still can’t find a home?


This week Norma Toering & Team once again found ourselves in a real estate feeding frenzy when a new listing hit the market. The early signs were evident with agents jockeying for parking spaces at the broker open house tour. I arrived with a client in tow and was back later the same day with the rest of the family. Everything about the property was perfect for them except the number of others buyers obviously having the same thoughts dancing in their heads.

Competition is good for the market and reflects capitalism at work. However, when eight buyers write offers on the same property it is obvious the supply and demand is out of balance. When choices are limited the scarcity fear factor rears its head and makes sensible people overbid, remove protective contingencies from the contract and throw budgets and caution to the wind.

Calm down. Gather your wits and patience and remove yourself from the fray unless you are absolutely positive your life will not be worth living unless you win the bidding war at any cost. Sacrifices are sometimes worthwhile if it’s “the one” but if it’s not, know there will be a trickle of new listings added to the inventory each day.

1) Track inventory daily and shop 5% to 10% below your top price. This will leave a comfort zone if the property receives multiple offers and bids over the asking price.

2) Write a clean offer leaving no question unanswered. Loan pre-approval, proof of down payment and sufficient funds to close escrow should accompany your offer. Do not give the seller and his agent a reason to toss your offer in the rejected pile.

3) Expand your options. Do you really need 4 bedrooms or will 3 suffice? Is there another neighborhood, home style or location you can add to your search? Review your criteria and see where you can tweak it to increase the number of homes available.

It takes sellers longer than buyers to react to a change in the market. Buyers can enter the market immediately. Sellers must prepare their property for sale (this can often take weeks if not months), make life decisions about where they will move as well as consider financial ramifications of the sale.

Inhale, exhale. Your future home may be receiving a fresh coat of paint and a landscaping facelift along with being staged for a successful sale. Patience is definitely a virtue in this market.

Point Vicente Lighthouse in Rancho Palos Verdes

February 9, 2013 in Favorite Photos - Palos Verdes, Front Page, Inspiration, Lifestyle in Palos Verdes, Palos Verdes, Rancho Palos Verdes

Point Vicente Lighthouse in Rancho Palos Verdes

I’m not surprised there is a lighthouse located along the Palos Verdes coastline.  It is notoriously rocky and I’m sure mariners appreciate the extra light as they navigate their way along the rocky coast.  I am not often out on the water, but I do appreciate the coastal flavor it adds when I zip up and down Palos Verdes Drive South and Palos Verdes Drive West in Rancho Palos Verdes.

Point Vicente Lighthouse was manned until automated equipment was added in 1971.  On November 17, 1979 Point Vicente Lighthouse was added to the National Registry of Historic Sites.  Isn’t it nice to have a little piece of  national history perched on the Palos Verdes bluffs above the Pacific Ocean?

REMAX Recognizes “Celebrity” Agents

February 4, 2013 in An Agent's Life, Front Page, Inspiration

Having Fun at the annual RE/MAX Awards Breakfast 2013

 

Today was the annual RE/MAX Awards Breakfast at the Marriott Hotel in Los Angeles, and RE/MAX Estate Properties recognized the nearly 600 agents and additional staff of this real estate company with offices from Santa Monica to San Pedro.  Special recognition was given to the top producing agents in the mega real estate company.

There were several look-alike celebrities mixed in with the real-deal real estate top producers!  It was a fun day, now it’s time to get to work and make 2013 even better than 2012.  A big thank you to all my wonderful clients–you make my success possible.

The Sounds of Palos Verdes

January 3, 2013 in Front Page, Inspiration, Lifestyle in Palos Verdes, Palos Verdes, Palos Verdes Drive South, Rancho Palos Verdes

One of the greatest pleasures of living the coastal lifestyle in Palos Verdes is the close proximity to the ocean.  Yes, I was out walking on the beach on New Year’s Day.

 

The sun was shining but I must admit I was bundled up in a light jacket as it was only 53 degrees–pretty nippy for Southern California.  I know all you snowbirds have no sympathy for me…

 

I hope 2013 will be a wonderful year for you.  May it bring you good health, prosperity and much joy.  If your 2013 plans include changes to your real estate holdings, Norma Toering & Team are here to help you realize your goals.

Palos Verdes Beaches

 

Palos Verdes or Paris?

November 1, 2012 in An Agent's Life, Inspiration, Palos Verdes

Paris is lovely, but I miss the California sunshine!

My body clock did not want to leave Paris.  After ten days back in the USA, I still wake up at odd hours with thoughts of Paris.  Oh, how I do enjoy the lingering after effects of a fabulous vacation.

I observed Parisians walk faster and more frequently than Palos Verdesians (yes, I coined a new word).  They linger longer over meals, and American fast food is, thankfully, hard to find.  Their public transportation is fabulous; Los Angeles is in the dark ages by comparison.  Their cars and bodies are smaller than the average American’s.

Yes, I still miss Paris, but there’s something about Palos Verdes I always love to return to–the weather is unbelievable.  It’s November 1 and I have not touched the climate control switch since I returned–no heat or air conditioning needed.  Weather is a daily thing requiring various equipment in many climates, but Mother Nature lets us keep it simple in Palos Verdes.

I never left my hotel room in Paris without an umbrella.  In Palos Verdes I keep one in the trunk of my car and rarely use it.  In Paris I was always fiddling with the thermostat to adjust the heat.  I needed a hat and gloves in Paris.  It’s a rare day in Palos Verdes when I need more than a jacket to chase away the coastal chill.

It’s true, we can’t compare to Paris when it comes to architecture, museums and food, but give me the beauty of coastal California, our glorious weather and I’ll remain content to visit Paris but live on the Palos Verdes Peninsula.

 

On the Street–Farmers Market in France

October 31, 2012 in An Agent's Life, Front Page, Inspiration, Uncategorized

Very few vending machines to be found in France, but open-air vegetable and fruit stands are everywhere.

Pumpkins, Traditions and Holiday Fun

October 27, 2012 in An Agent's Life, Front Page, Inspiration

I’ll be out trick or treating with my grandchildren Halloween night.  The weather promises to be balmy unlike the perfect storm brewing on the east coast.

Last year’s lovely little pumpkin faces carved by my grandchildren.

 

My daughter’s neighborhood attracts kids from all over the South Bay–the streets are flat and the homes fairly close together so little children can collect quite a stash without too much effort.  It’s a family affair as there are as many adults on the streets as children.  One might refer to it as a neighborhood meet and greet affair.

 

Whether or not you’re up to treats or tricks this Halloween watch out for children in costumes and drive with care.