You bet it is! Buyers make an intellectual and financial decision to look at properties based on location, price and square footage. They want their new home to be where they want to live, the price they can afford to pay and a size that fits their needs. Those are the basics and where every search begins.
With those requirements satisfied, the search for a new home moves into the more subtle nuances of home buying. The psychological factors come into play. Past history and experiences of the buyer bring forth new requirements and the elimination process is underway. It often goes something like this:
Oh we could never live here, my husband is allergic to cats and their dander stays in the heating and cooling systems for months. Sorry, if you have cats your house was just scratched off the list of possible buys–medical reasons for not buying a house are almost impossible to overcome.
That backyard looks like a park. It reminds me of where I grew up. Emotional comment is noted by agent. The buyer has made a connection.
Is this a distress sale? That is the unkempt yard and blistered paint speaking to the buyer.
Didn’t they know we were coming? That is the garbage cans still at the curb at 3:00 p.m. the unmade beds and disheveled family room revealing the sellers lack of motivation. Don’t lose a prospective buyer at the curb or make them feel like an unwelcome guest. Invite them in with impeccable curbside appeal, and win them over with an interior that beckons them to linger and imagine life within the walls of this particular property. Life is full of choices and chances are this is not the only home they will view before they purchase.
Buyers are forming an opinion of your home and wondering if it is the one that will become their home before they enter your front door. Even though you are not at home, you house is talking to the buyers. Make sure it is telling them what you want them to hear.