The world is a big place, or is it? I market to buyers around the globe and sellers in my backyard with similar ease. Blogging has far-reaching tentacles. Those tentacles are capable of going in different directions simultaneously. One reached out and touched a prospective buyer in South Africa. Another went “down under” and found a buyer in Australia. A request for a lease from London and a second home from China all found their way to my in-box as a result of blogging.
When I began blogging nearly five years ago most of my posts were geared to buyers. They were the consumers online looking for a home, and exercising their new-found right to shop at all hours without being encumbered by an agent. Eventually, most of them would need an agent and I wanted to have my brand out there floating around to be found.
Imagine my surprise when gradually more and more local homeowners shared with me they were reading my blog. How silly of me to think otherwise. Many agents cut back on direct mailers and many homeowners opt to read their news online rather than from a newspaper–two former sources of locating an agent to sell your home. It was a small seller step to agent online interviews prior to the listing appointment.
I’ve found one of the huge unexpected benefits of blogging is the trust built one article at a time. An added bonus is the accumulation of thousands of posts available to read 24/7 whether you reside in my little corner of the world or on some distant shore.
Now I make sure many of my marketing tentacles are reaching out to sellers. Both sellers and buyers are thirsty for real estate knowledge, especially when it pertains to the neighborhood they either live in or aspire to soon.