The sellers I work with are smart and savvy. They know today’s real estate market is challenging. They are adapting to the new rules of real estate with a shift in attitude, increased market knowledge and by playing their property’s trump card with pride. Today’s sellers know the market is white-hot for homes properly presented and priced, but homes lacking either are not connecting with today’s buyers. Three tips to help sellers connect with prospective buyers in today’s real estate market:
1) Shift your mindset: Pack your emotions away. You are now a seller and that requires a shift in attitude. You have a property to market and sell before you can move on with your life.
2) Know what buyers want, and give it to them. Today’s buyers are savvy and they want a good product at a fair price. Make sure your property meets or exceeds their expectations. Get serious about showcasing your product.
3) Identify your property’s wow factor. If it’s the view accent it by orienting the furniture to showcase the view. Open the drapes and blinds to show it off. Lead the buyers toward your home’s best features.
Maybe it’s a wonderful outdoor living space, a spacious master bedroom or a breathtaking garden. Go ahead and be a bit of a show-off, and chances are you will soon be enjoying the pay-off.